The fast-moving consumer goods (FMCG) sector is India’s fourth-largest sector with household and personal care accounting for 50% of FMCG sales in India. Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the sector. The urban segment (accounts for a revenue share of around 55%) is the largest contributor to the overall revenue generated by the FMCG sector in India. However, in the last few years, the FMCG market has grown at a faster pace in rural India compared to urban India. Semi-urban and rural segments are growing at a rapid pace and FMCG products account for 50% of the total rural spending.
The FMCG sector has evolved due to its inherent demand in the market and choices coming out from consumers in every segment. Companies also expanded rapidly in Indian territory to increase their reach in the market.
Currently, the FMCG sector is contributing hugely to the rural market as well.
Companies are facing major challenges to reach their products at every retailer in the market. Majorly it distributes through primary and secondary networks to accommodate all the changes in the market.
With every unlock introduced by the respective governments the numbers went up, But as we all know that every positive impact has got a negative side too, Which in this case was to keep a track of the orders once it is placed. Managing the inventory now became a pain for the businesses after the orders being placed online and the reduced workforce.
Primary sales comprise reaching out to distributes with all the SKU’s by the company and then secondary sales through them till retailer. This process helps them to have the stock locally at the distributor level.
FMCG company’s sales cycle and distribution cycle work separately for execution on the field. Most of the FMCG companies are not able to relate primary and secondary sales and are facing difficulties while demand planning.
LogiAngle is a cloud-based technology platform to manage and optimise all sales & distribution operations of FMCG companies. It helps to bring all the stakeholders in sync so that companies achieve higher revenue growth.
LogiAngle’s Distributor Management Software comes with the web portal and mobile applications for all stakeholders with companies.
See how technology has changed the way the distribution industry works:
- Geo-Tagging of Retailers
With all the retailers tagged with the exact geo address, it will help the user to find out a variety of location-specific information remotely. The geotagged data is being used to leverage not only better customer-centric benefits, but also allows the businesses to reach their target goals faster when it comes to customer retention and satisfaction.
- Field Force Tracking
Businesses today have integrated deep technology into their regular operations. Such features help the business owners to monitor the improvements and downturns in sales. Apart from it this also allows them to communicate with their sales representatives when they are out into the field.
- Remote Ordering & Order Fulfilment
Bringing all the stakeholders together onto a single platform makes the ordering process extremely easy. It completely streamlines the ordering process starting from the order till its final delivery
- Assigning Orders To Distributors
Collaborate for the collection of orders with the distributors and assigning it as per the area makes the whole process hassle-free. Additionally, all the stakeholders brought to a single platform eliminates the chances of error.
- Primary Sales in Sync with Order Taking
Single application for all the business operations helps in multiple business processes happening simultaneously. This also helps in providing better insights into the ordering trend of a retailer/ distributor.
- Connecting Distributors with the Company for Real-Time Data Exchange
Cloud-based systems help in accessing the data in real-time and connecting the distributors with the company will lead to having a fair idea about the future productions based upon past sales.
- Optimisation in Distribution Channels
Distribution channels are much more than just the movement of physical products from one place to another. All the business operations being held through a single platform enhances the distribution efficiency with better route optimization by 30-40%.
- Inventory and Stock Management
Proper inventory management supports an organized warehouse, with carefully tracked inventory and supply chain movement. Whereas, a disorganized manually operated system is inefficient, wasting company time and money.
A healthy distributor management system is critical for FMCG companies to remain competitive, to save time and money, to boost your organization’s success and development.
Know how LogiAngle can help to solve your distribution business challenges.
