For many businesses—especially in FMCG, retail, and manufacturing—tracking secondary sales is a persistent challenge. Secondary sales, which track the flow of products from distributors to retailers, provide critical insights into actual market demand and product movement. Without visibility into these…
The recent GST reforms announced by Finance Minister Nirmala Sitharaman have stirred excitement across the fast-moving consumer goods (FMCG) sector. With tax rates reduced on a wide range of everyday essentials, FMCG firms plan to offer more grammage for the…
In today’s fast-paced business environment, growth brings both opportunities and challenges. As sales increase, customer demand rises, and operations expand, managing inventory becomes more complex than ever. Relying on spreadsheets, manual counts, or guesswork is no longer sufficient to maintain…
Delayed distributor Secondary Sales Tracking data is one of the most persistent challenges facing FMCG, pharmaceutical, and CPG companies today. While manufacturers invest heavily in production and marketing, they often operate blindfolded when it comes to understanding actual secondary sales…
